| Title |
Tree Top: Creating a Fruit Revolution
|
| Names |
Stratton, David H.
|
| Book Number |
DBC19302
|
| Title Status |
Active
|
| Medium |
Digital Books
|
| Download Link |
Downloadable talking book.
|
| Annotation |
In the mid-20th century Washington, orchardists grew apples only for the fresh fruit trade. There was little or no market for the lower-grade leftovers, which otherwise made good, consumable fruit. Immense quantities of culls were a financial loss, and discarded into landfills or the Columbia River - until a bold and colorful beverage entrepreneur, Bill Charbonneau, began using these sortouts in 1944 to create his own brand of 100% apple juice. In 1960 his company blossomed into a cooperative with hundreds of grower-members, and Tree Top Inc. was born. Adult. Unrated. 2010.
|
| General Notes |
Available from BARD courtesy of the Washington Talking Book and Braille Library.
|
| Narrator |
Memmo, Michael.
|
| Length |
6 hours, 41 minutes
|
| Local Subject |
Business and economics - BU
|
|
Northwest author - NW7
|
|
Northwest history - NW8
|
|
Northwest nonfiction - NW2
|
|
Produced at WTBBL - PAW
|
|
U.S. History - HI1
|
|
Adult book - AD
|
|
Male narrator - MN
|
|
History - HI
|
|
Northwest - NW
|
| LC Subject |
Apple industry - Washington (State) - History
|
|
Fruit trade - Washington (State) - History
|
|
Nonfiction
|
| Audience Notes |
A NLS/BPH
|
| Call Number |
338.76636309797 ANF
|
| Language |
English
|
| Contents |
Bill Charbonneau's domain -- The board of directors in control -- New horizons -- The Alar crisis -- Tree Top and globalization -- The first 50 years in perspective.
|
| Released |
2010
|
| Publication Info |
Seattle : Washington State University Press 2010
|
| Original Publication |
Recorded from: Pullman, Wash. : Washington State University Press, 2010. 9780874223064
|
