Tree Top: creating a fruit revolution

Title Tree Top: creating a fruit revolution
Names Stratton, David H.
Book Number DBC19302
Title Status Active
Medium Digital Books
Download Link Downloadable talking book.
Annotation In the mid-20th century Washington, orchardists grew apples only for the fresh fruit trade. There was little or no market for the lower-grade leftovers, which otherwise made good, consumable fruit. Immense quantities of culls were a financial loss, and discarded into landfills or the Columbia River - until a bold and colorful beverage entrepreneur, Bill Charbonneau, began using these sortouts in 1944 to create his own brand of 100% apple juice. In 1960 his company blossomed into a cooperative with hundreds of grower-members, and Tree Top Inc. was born. Adult. Unrated.
General Notes Available from BARD courtesy of the Washington Talking Book and Braille Library.
Narrator Memmo, Michael.
Length 6 hours, 41 minutes
Local Subject Business and economics - BU
Northwest author - NW7
Northwest history - NW8
Northwest nonfiction - NW2
Produced at WTBBL - PAW
U.S. History - HI1
Adult book - AD
LC Subject Apple industry - Washington (State) - History
Fruit trade - Washington (State) - History
Nonfiction
Audience Notes A NLS/BPH
Call Number 338.76636309797 ANF
Language English
Contents Bill Charbonneau's domain -- The board of directors in control -- New horizons -- The Alar crisis -- Tree Top and globalization -- The first 50 years in perspective.
Released 2010
Publication Info Seattle : Washington State University Press 2010
Original Publication Recorded from: Pullman, Wash. : Washington State University Press, 2010. 9780874223064
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